Marketing your gîte
& communicating with your guests
Marketing on booking sites
We have an overview of 90 websites and booking platforms for marketing your property. We will discuss the pros and cons of each of them in detail, how much they charge, how they work, how they dealt with the pandemic etc.
We will offer you a tailor-made plan of where to advertise in order to get as many bookings as possible, without paying through the nose.
Your website and social media
Direct bookings are the holy grail, which is why your own website and social media are so important. We can plan your website or test your existing website out to make sure it motivates and enables guests to book.
Content
All the different communication content you need to convince a potential guest should stay at your property, This includes unique selling points, photography and videos.
How are you going to stand out from your colleagues, per-empt their questions and show your property off to its best?
Your communication journey with your guest
We can share template communications which you can adapt for every step of the journey you embark on with your guests. From their initial enquiry to your request for a review after their holiday. Please contact us for more information.
Publicity
Free publicity is hard to find and good PR consultants shy away from gîtes. We can explore if you have any leads or opportunities. Get in touch for more information about marketing.
Case studies
Moulin de Fontenay isn’t just a gîte, it has a carp lake for guests to fish. This adds another marketing angle – both for the target group and the platforms where they look for fishing accommodation. We created a two-pronged marketing strategy, aimed at both gîte guests and the fishing community.
“Invaluable advice for our business. I can highly recommend this service”
Vicky and Cliff
Maison Palissy is a great 1-bed gîte at the foot of the château of Biron, within walking distance to restaurants. It has it’s own garden and use of the pool, so it ticks lots of boxes for guests. We advised on the layout of their website, what content was needed on each page, and what software to use to ensure it’s not just attractive, but functional.
“Gîte Guru’s marketing plan certainly saved us a lot of time and head-scratching!”
Helen and Kevin
Villa CoraZazen in Andalucia, Spain, and her sister holiday homes are all designed beautifully, with great views and facilities. We advised Veerle about how to reach different target groups and nationalities through platforms and social media, and then a communication strategy for past guests. We also inspected her website and came up with concrete action points to improve it.
“Your advice regarding the different booking sites saved me so much time
and it was enlightening to get your assessment of our website.“
Veerle